Momenta: creating the product from scratch to successful launch.

Momenta: creating the product from scratch to successful launch.

Role:

Product designer

Areas:

Wellness & Mental Health

Duration:

Full-cycle design - from research to development

Project overview:

A thoughtfully designed mobile app that helps moms connect, share their experiences, ask questions, and feel emotionally supported through every stage of motherhood.

Problem to solve:

Mothers often feel isolated, lack emotional support, and don’t find relatable, safe spaces for honest conversation - existing apps were either too clinical or too chaotic.

Design objectives:

  • Build a warm, safe, community-centered experience.
  • Encourage meaningful conversations, not just passive scrolling.
  • Create simple flows for posting, sharing, support requests, and connecting.
Momenta: creating the product from scratch to successful launch.
Momenta: creating the product from scratch to successful launch.

My responsibilities:

  • Users and competitors research
  • User journey mapping
  • Wireframes
  • UI design
  • Prototyping
  • Design collaboration with PM.

Design process:

  • Discovery & research
  • Journey mapping
  • Structure & flows
  • Visual identity
  • High-fidelity screens
  • Prototype
  • Testing
Momenta: creating the product from scratch to successful launch.
Momenta: creating the product from scratch to successful launch.

Key features & UX decisions:

  • Emotion-focused onboarding to personalize support and group suggestions.
  • Community circles based on topics (sleep, postpartum, baby health, emotional balance).
  • Guided posting with prompts: “How are you feeling today?”, “Need advice?”.
  • Soft visual style, warm color palette, safe-space UI language.

Results & Value:

  • More engaging onboarding that immediately connects users with relevant communities.
  • Clear posting flow encouraged sharing and reduced hesitation to express emotions.
  • Positive feedback in demo sessions on feeling “supported” and “safe” in the app.
  • Buildable foundation for future retention features (habit tracking, mental support).
Momenta: creating the product from scratch to successful launch.
Momenta: creating the product from scratch to successful launch.

Trusted by design teams at

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