
Product designer
Logistic route planning, Team coordination
Full-cycle design - from research to development
A web platform that helps logistics companies manage vehicle routes by streamlining documentation, communication, and case tracking between drivers and dispatchers.



Understanding the Problem
Learned business context and identified user pain points through interviews with support and logistics managers.
Benchmark & Research
Analyzed competitors like Uber Freight and mapped the full delivery journey to uncover usability gaps.
User Flows
Designed two booking flow variations (mobile-first and dashboard-focused) to align user and business needs.
Wireframing
Created low-fidelity wireframes to validate logic early without focusing on UI details.
Design System Optimization
Improved the existing design system by adding tokens and modular components to speed up future iterations.
Prototyping & Testing
Built an interactive prototype, conducted internal testing, and refined based on real usage scenarios.
Iterating & Refinement
Simplified booking steps, enhanced usability, and clarified shipment status visibility.





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